Victoria Nuland made a questionable comment towards the European Union and this has enraged quite a few observers, including me.
However, for both Ukraine and Europe alike, US offers a much better option than Russia. One needs not look too far to notice that almost every place where the US economic psyche is/was present the people in those places are better off than any alternatives. They are better off compared to both before when the US presence began and by looking at countries where the US economic spirit could not be instilled.
South Korea, Japan, Western Europe, and even China are much better off after being and growing under the American mentality than before that.
Eastern Europe, Cuba, and North Korea are examples of places where the American economic model could not be implemented because of Soviet tanks and pressure. All these places were much worse off than the alternative. The alternative is 100% American. No ifs, buts, or debates.
Even now if you go to almost any Eastern Europe country, from Poland to Romania, the vast majority of people will tell you that Russia is evil, pure and unadulterated evil. They are like a bad moonshine that, when consumed, it destroys everybody's health. Slowly but unequivocally.
Russia cannot win as they have no moral backbone. They claim that they liberated Eastern Europe from the Nazis but they forget to mention that the price of that act was pure slavery for the people of Eastern Europe for almost 50 years.
They did not free Eastern European countries to make those countries better off than before. No! They did it so that it could run despicable experiments on them. They did it so that Russia could develop and totally control a shield against the West. Miserable bastards! Disgusting pigs!
Individual freedoms (speech, association, religion, etc.), freedom of the press, economic determinism, individual choice, creativity, market value, market forces, wide-spread development, growth, accountability, independence of the judiciary, value of education are all concepts that make the American psyche much more valuable, when applied as a package, to any other country on the planet.
Russia has very few of these memes and, because of that, it cannot win long term battles. However, it can win localized battles (such as in Ukraine). But, at some point, those battles will have to be redone and I have little doubt that the US psyche will win over. No doubt whatsoever.
I am not even sure that Russia will win the battle over Ukraine.
The EU and its mentality can win in Ukraine and the US will have to back the EU, even if the US thinks that the EU is not very strong. At the end of the day, the US is much closer to the EU than the EU would like to openly acknowledge.
Nuland's 'f...k EU' remark was actually a very friendly remark, when we take a much broader perspective.